I read an article recently about L'Oreal and how the company was named the world’s most valuable personal care brand for the fifth consecutive year. You can read it too here , at the Beauty Magazine website. It got me thinking how much I really like this company's products - and I'm talking about the actual L'Oreal products and not the ones by other companies the group owns - and how much the quality and innovation has improved in the last years compared to when I started buy

Do you choose your shampoo, conditioner and other hair care products based on effectiveness, brand and needs or, like me, firstly on how they smell? There is no chance for me to pick up a product, no matter how many raving reviews it’s had and not smell it first before it makes its way to my basket. I have used the same products for a very long time because I like the way they smell and I have been looking for something new for quite some time as I am against signature scents