Kristen Stewart announced as the face for the new Gabrielle CHANEL perfume
Yesterday, it was officially announced that Kristen Stewart will be The Face for the new Gabrielle perfume; CHANEL's new perfume launch after 15 years.
The perfume is due for launch in June on chanel.com and the boutiques, before a worldwide roll-out. It's described “as an abstract floral” composed by Olivier Polge in cooperation with the CHANEL Fragrance Creation and Development Laboratory and the campaign will include a short film created and shot by British director Ringan Ledwidge. Kristen Steward will of course star and as she's been a brand ambassador since 2013 and has starred in many campaigns with the latest one being the Gabrielle bag. It looks like it's going to be a Gabrielle year!