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  • Writer's pictureGreekGoddess

Fragrance Du Bois - New York 5th Avenue

Fragrance Du Bois is a luxury fragrance brand that is specialising in Oud based perfumes, always creatively blended with materials that perhaps you wouldn't initially put together, but masterfully combined to create marvelous olfactory journeys. Inspired with vision and passion and collaborating with master perfumers, Fragrance Du Bois' fragrance empire brings together the very best of Arabian, Modern Contemporary and Classical French artistic perfumery.

One of their best selling lines available in Selfridges and Jovoy Mayfair is The Fashion Capitals Collection which takes its inspiration from some of the world’s most iconic cities, that hold annual fashion shows. London, Paris, Milan, and New York set the tone for international fashion and trends and Fragrance Du Bois wanted to pay tribute to their character; London Oud is fresh and vibrant, floral and woody with a distinct smoky character while Milano is elegant and stylish with citruses, jasmine, vanilla and the most fabulous soft leather accord. New York has been immortalised in 2 fragrances, New York Intense, with a strong smoky, spicy, woody and balsamic character and New York 5th Avenue.

New York 5th Avenue by perfumer Shadi Samra, pays tribute to one of the most diverse, evolving, and breath-taking cities in the world. New York is an unforgettable, inspiring place. The perfumer chose to dedicate New York 5th Avenue to winter in NYC, the warmth, sensuality, and glow of the holiday season.

Top notes: Bergamot, Rose

Heart notes: Caramel, Violet, Cyproil

Base notes: Vanilla, Musk, Cashmir Wood, Guaiac Wood


Opening with a sparkling top note of bergamot like a bright sunny day, quickly the powdery rose introduces itself and dances on the skin leaving a hint of sweetness as it paves the way to a caramel, sweet and spicy heart. The dry down is long-lasting and luscious thanks to vanilla, musk, Kashmir wood and guaiac wood. It feels like a walk through Central Park in winter on a sunny day wrapped up in a cashmere coat and heading to a fashion show. Warm, powdery and soft, with a sparkling glow and a hint of spice it feels like the promise of holidays!

Fragrance Du Bois is a champion on sustainability and does a great deal of charity work. They source the finest raw materials ethically and create sustainable products that give back to rural communities. They are also working within the industry to raise awareness on the plight of Aquilaria trees (the source of oud) in the wild, as well as the importance of CITES (Convention on International Trade in Endangered Species, an inter-government agreement) in protecting rare and endangered species.

Fragrance Du Bois is also proud to announce that they are working with BSTRONG charity supporting the Haiti crisis.

25% of the sales of Fragrance Du Bois’ New York Intense and New York 5th Avenue from their website will be donated to help Haiti for one month until 15th November 2021.

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